Brandingmag • 28th April 2022

The Right Way to Create Once, Publish Everywhere

Create Once, Publish Everywhere (COPE) is an established strategy for content creation and distribution. It’s often interpreted literally, meaning the same content is published on all marketing channels.

Content Standard • 28th April 2020

5 Brands Using Documentary-Style Video Content Marketing to Drive B2B Conversions

Documentary-style videos are an engaging and immersive way to drive conversions.

Brandingmag • 27th February 2020

Why Every Brand Should Be Doing Digital Audio Marketing

Streaming music, online radio, podcast platforms, apps, and services are growing fast, with more than three-quarters of U.S. internet users listening.

Brandingmag • 27th February 2020

Why Every Brand Should Be Doing Digital Audio Marketing

Is digital audio marketing a good fit for your brand? Absolutely.

Content Standard • 14th January 2020

Why Facebook Marketing Performance May Drop in 2020 -- and What to Do About It

As social media algorithms and features have evolved, so have user behavior and expectations.

Content Standard • 24th December 2019

6 Trends That'll Set Up Your B2B Marketing Campaigns for Success in 2020

The time is upon us when brands begin looking ahead and planning out their B2B marketing campaigns.

Content Standard • 29th October 2019

Optimizing for Return on Ad Spend Using LinkedIn Metrics

As you start to set up your LinkedIn ads reporting, it’s critical to home in on the metrics that actually align with your campaign goals and objectives.

Content Standard • 10th October 2019

LinkedIn Ad Targeting Tactics: How to Reach the Right Professionals

Today, marketers are able to use social listening and analytics software to discover what consumers crave and enjoy.

Skyword • 19th September 2019

LinkedIn Ad Budget Tips: How B2B Marketers Can Monitor and Maximize Spend

It’s essential to understand the unique budgeting criteria of each LinkedIn channel when you’re managing ad spend.

Brandingmag • 18th September 2019

The Right Way to Create Once, Publish Everywhere

So it’s time to revisit priorities and rethink COPE. To start, get rid of the misnomer and use this instead: Create Once, Repurpose Everywhere (CORE).

Content Standard • 19th July 2019

Revamping Your Paid Social Strategy? Behold the Targeting Options Now Available on Facebook and Instagram

Demographics, behavior, connections, interests, remarketing, look-alikes—the options are overwhelming.

Content Standard • 21st May 2019

6 Tips for Creating Original Research for Marketing That'll Boost Your Brand

Creating original research is a win-win for marketers and consumers.

Content Standard • 8th May 2019

Strategic Optimization is Key to Marketing and Brand Orchestration

The orchestration of multiple brand channels and marketing strategies needs consistency that humans can’t always provide.

Content Standard • 19th November 2018

How Social Shopping Experiences Elevate Product Marketing

The integration of buying with social media closes the gap between connecting and converting.

Content Standard • 8th November 2018

What If We Treated Customer Service Content as Content Marketing?

Don’t be that brand known for turning away customers due to bad support and content experiences.

Content Standard • 11th October 2018

The Basics of Content Marketing Education for Executive Leadership

It’s important to get your results in front of your marketing leaders, and to present them the right way.

The Content Standard by Skyword • 10th September 2018

Tips for Onboarding Freelancers So They Get Your Brand Standards Right

Working with freelancers is great. However, onboarding freelancers with inadequate guidance can cost you time and money.

The Content Standard by Skyword • 27th August 2018

It's Time For Organic Reach and Paid Distribution to Get on the Same Team

The need for content marketers to utilize paid promotion within their amplification strategies is actually a good thing.

The Content Standard by Skyword • 9th August 2018

What You Need to Understand About How Voice Search and Digital Assistants Are Changing Search Habits

As devices get smarter and more personal, search habits are getting more vocal.

The Content Standard by Skyword • 2nd August 2018

Why Social Media Marketing Attribution Models Are Non-Negotiable

Today, the assumption that social success is mainly measured in reach is false.